The team
The partnership
Who we are
We are Amélie and Christophe, Swing dance partners and associates for many years. Our shared passion for Swing dance, and more specifically Lindy Hop, has led us on a unique entrepreneurial adventure.
This adventure began in 2017, with the creation of Swivells, the very first brand of Swing dance shoes designed for dancers but also adapted to everyday life. Our responsibly designed shoes combine comfort and style to accompany dancers from morning to night, without discomfort or pain.
Today, they're worn in over 40 countries around the world by dancers and non-dancers alike, who love responsible, stylish and comfortable footwear.
Our mission
What we do
Passionate dancers, our aim is to participate in the growth of Swing dance around the world. We started with Swivells and our mission to reduce the number of injuries to feet, knees and backs, common problems among swing dancers.
We also attach great importance to teaching dance. After touring festivals around the world, we created our own Swing dance school in Paris, Jazzy Feet, and Swing's online dance course platform Jazzy Steps.
Last but not least, we have been sponsors of the Frankie Manning Foundation, a non-profit organization that, among other things, enables people from disadvantaged backgrounds to blossom through learning to dance.
Co-founder
Amélie Barrande
Amélie worked for a long time in the world of cinema, before discovering a passion for Swing dance, which led her in 2014 to start teaching this dance in the evenings after work.
Running every day on film sets and dancing every night in unsuitable shoes, she ended up suffering a foot injury at the European Championships.
She then began to look at the problem of shoes in Swing. Dancing shoes are expensive and confined to the parquet floor. Dancers wait many years before considering this essential investment. Many, like her, end up injuring themselves. It was this reflection that led, a year later, to the creation of the Swivells shoes.
Co-founder
Christophe Cholot
Christophe began his career by founding a marketing agency specializing in social networks. At the same time, his passion for Lindy Hop led him to take part in a number of courses and training sessions, before embarking on a series of international festivals. One foot in the marketing world, the other on the dancefloor!
After selling his agency, he seized the opportunity to devote himself entirely to his passion. And so he founded Jazzy Feet, a school dedicated to swing, a dream come true.
With Amélie, they took the time to realize an idea they'd had in mind all this time: to create shoes adapted to swing dancers. Swivells was born. Today, he divides his time between managing Jazzy Feet and development of Swivells, a perfect balance between passion for dance and entrepreneurial spirit.
