As the founder of Swivells, I deeply believe that what we wear, what we use, and what we consume all tell a story - a story of style, values, and awareness.
In this article, I’m taking you on a journey through French ethical brands I truly love, creators who, like me, care just as much about impact as they do about quality. I’ve personally tested some of their products, and I wanted to share these favorites with you. ✨
Why Choose an Ethical Brand?
Today, being a responsible consumer goes far beyond buying “organic” or “natural.” It means committing to brands that:
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produce locally,
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prioritize sustainable or natural materials,
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value craftsmanship and small teams,
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and put people and the planet before profit.
These are exactly the values that guided me in choosing these partners.
🎀 Le Colonel (Lille): Celebrating Craftsmanship
When I think of a piece that instantly adds a touch of elegance to any outfit, I immediately think of Le Colonel - a brand based in Lille, creating handmade accessories crafted in France.
My favorite pieces I tested:
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Silver glitter scrunchie – a chic, luminous accessory, perfect for elevating a simple hairstyle.
👉 Le Colonel, silver glitter scrunchie -
Gold-plated brass bracelet with Liberty Capel mustard fabric – a delicate piece that adds character to a minimalist look.
👉 Le Colonel, gold-plated Liberty bracelet
What I love about Le Colonel is the attention to detail, the quality of materials, and their local production - values that strongly resonate with the spirit of Swivells.
💚 Comme Avant: Simple, Natural & Responsible Beauty
Another favorite is Comme Avant, a French brand creating natural cosmetics handmade near Marseille.
Their philosophy is clear: designing effective skincare products with short, natural, and biodegradable ingredient lists, while minimizing environmental impact.
What I tested and loved:
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Solid perfume – sweet and fruity with kokum butter
→ A gourmand, natural, and delicate scent. -
Castor oil lipstick – soft and long-lasting
→ A flattering color that also nourishes the lips with naturally derived ingredients. -
Bio-based makeup sponge
→ An ethical alternative to conventional beauty tools, designed to last.
Comme Avant embodies conscious beauty, without excess, highlighting carefully selected, recyclable or biodegradable materials - and above all, made in France.
🍓 Spaïcy: Natural Intimate Wellness (My Project!)
Finally, I couldn’t talk about ethical brands without introducing Spaïcy, the French wellness supplement brand I co-created.
Spaïcy was developed in collaboration with a certified French laboratory, creating natural gummies designed to support libido and overall well-being, while being:
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100% vegan and made in France,
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sugar-free, gluten-free, with no artificial flavors or colors,
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and suitable for both women and men.
The unique formula combines aphrodisiac plants such as damiana and maca, a natural anti-stress ingredient (saffron), and essential vitamins that support energy, mood, and sensations.
👉 Discovering Spaïcy also means embracing a stigma-free approach to wellness.
In Conclusion: Consuming with Meaning
Today, making conscious choices also means supporting brands that embody integrity, creativity, and genuine care for their customers.
Every product - whether it’s a unique accessory, a natural cosmetic, or wellness gummies - is a way to consume less, but better, with style and awareness.
If this article inspires you, feel free to tell me which brand you’d like to try first in the comments or on Instagram - I’d love to know! 💬
