For a long time I lived a double life working full-time in a production company by day and teaching Swing dance by night. In September 2016 I decided to quit my day job to start my own shoe brand, Swivells.
Between my hours running around and playing a sport that subjects my feet to strong impacts, I've put my feet to test for a long time, developing a Morton's neuroma (swelling of the healing tissue around the nerves of the toes causing severe pain). Like me, a majority of Swing dancers practice this dance in derbies and city boots as can be found in many generalist brands. Over the evenings, they develop pain in the soles of their feet, but also in their knees, hips and backs. It is in response to this observation that my partner Christophe and I decided to create affordable and quality shoes, combining comfort and style, that would allow us to wear the same pair from morning to evening while feeling good there.
To begin my adventure I flew to Portugal; the country of leather shoes, to search for raw materials and a passionate shoemaker. I must admit that my experience as a swing dancer changed my life!
Today we still live these adventures side-by-side: trying to craft the most comfortable and stylish shoes at Swivells and teaching Swing dance at Jazzy Feet.
Amélie, Swivells founder.
Making of Rosie, our very first model inspired by ‘the classic’ swing dancing shoes.
The Swivells adventure officially started in 2016 in my living room, in the heart of Batignolles in Paris. It is in my small apartment that the materials are studied, that the technical sheets are established and that the shoes are designed. The rest takes place in Portugal, near Porto, in a family workshop. The shoes are assembled there with patience and precision. Because we have chosen to work with a human-sized workshop, our productions are longer than in the mass industry. We produce little and regularly, thus limiting our storage space and adapting to the demand of our customers. We do everything possible to ensure that our shoes offer the best possible compromise between comfort and style.
Via our shipping partners Fedex & Chronopost to be sure you get your parcel delivered on time.
Free shipping & returns in France
Don’t be afraid to try them out! For orders within Metropolitan France, returns are free with our partner Mondial Relay.
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Our boots and derbies blend comfort and elegance. Sewn with quality leather and using colours we love, our goal today is to bring your feet some colour!
This website is published by the company Maison Condamine, 66 rue de Rome, 75008 Paris, France.